Learning and development tools curated for neurodivergent children
At Joey, we believe that every child deserves the opportunity to learn and develop in their own unique way - the transformative power of play.
We design and curate STEM (Science, Technology, Engineering, Mathematics) toys that celebrate and support the unique ways children learn, explore, and engage with the world. Every child is different, and our mission is to foster an inclusive space where children with autism, ADHD, sensory processing differences, and other neurodivergent experiences feel inspired and empowered.
Our collection is thoughtfully crafted to promote sensory engagement, improve focus, build social skills, and support emotional well-being. From calming sensory tools to engaging interactive games, we offer toys that are not only fun but purposefully designed to align with neurodivergent needs, empowering children to thrive in their own ways.
WHAT MAKES US UNIQUE?
We’re here to support families transition to school, home schooling and educators who want play to be both a joyful and a meaningful experience for every child.
Explore our range, where toys meet understanding, and discover a world of play that respects and uplifts neurodivergent minds.
TOP SELLER
🐨 Calming Koala Plush with Gentle Breathing Motion – This soothing koala toy mimics gentle breathing motions paired with calming sounds to create a cozy, comforting experience, reminiscent of a mother’s embrace. With 11 sensory elements, it’s designed to engage your baby’s senses of sight, sound, and touch.
🐨 The Ultimate Sleep Companion – Our cuddly koala helps lull your baby into restful sleep using soft music, soothing sounds, and a rhythmic, breathing-like motion.
🐨 Comfort Plush for All Ages – This ultra-soft koala plush is perfect for little ones to snuggle up to, bringing a sense of warmth and security through its soft texture and gentle vibrations.
🐨 Stress Relief for Everyone – Ideal for soothing stress and anxiety, this plush toy provides gentle comfort through its relaxing sounds, soft feel, and calming vibrations, helping you unwind and relax.
🐨 Light and Sound Therapy – Equipped with comforting lights and melodies, the koala gently aids your baby’s sleep by combining auditory and visual stimulation.
🐨 Tranquil Sleep for Babies – A calming friend to help soothe your baby’s mind, offering both auditory and tactile relaxation for a peaceful night's sleep.
@myreliefkoala This little one helps my breathing when I’m panicking 🐨 #fyp #dreamybears #sleepingotter #viral #fyppppppppppppppppppppppp #gift #girlfriend #anxiety #snuggleotter #anxietydisorder #separationanxiety #breakup #panicattacksolutions #panicattack #anxietycure ♬ The Night We Met - Marianne Beaulieu
@tashataitx My mum bought me this and it came while we were away, bless her its so relaxing 🥺🤍 #anxiety #anxietyrelief #mh #autism #breathingtechniques #calming #calm #reliefkoala ♬ if depression gets the best of me - Zevia
Testimonials

Essential to my nights!
"I love it! This is adorable! I always keep the breathing sound activated as it feels like someone is here with me."

Snuggle Worthy
"Super soft and soothes my fussy toddler to sleep with a breeze. Handy for when Mums on a night shift"

Fur-baby friendly
"I'm so glad I finally found this! When I'm at work my Labrador pup used to get anxious but this calms him down in an instant"



